Monday, 28 February 2011

Essential reading

My latest project is a rebrand for a UK-based retailer which I'm very excited about. It's always good to get out those tried and tested books and I'd forgotten just how good 'Don't mess with the logo' by John Edge and Any Milligan is. Easy to read, easy to digest, it's a bit of a bible that brings to life all the stages in the branding process with good humour and good case studies too. Highly recommended.

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